About Digital Car Guy
Thomas Ieracitano is an automotive retail veteran focused on internet sales, CRM usage, and dealership profitability. Under the DigitalCarGuy brand, he partners with stores and groups to plug profit leaks in sales and service.
Hands-on coaching for sales and service
For over 40 years, Thomas has sat on your side of the desk - on the showroom floor, in the tower, and inside the service lane. Today he audits processes, fixes CRM problems, and implements practical playbooks that boost closing ratios, show rates, and customer experience - without adding staff or new tech.
How we work
Listen to dealer challenges and goals.
Audit CRM, lead handling, appointment, and service-lane processes.
Implement fixes and coach your team to a clear, consistent playbook.
Measure results and iterate for sustained ROI.
What dealers say
"Thomas did not sell us a theory or a shiny new tool - he fixed the way our people actually work the leads we already pay for. Our internet and service teams follow a clear playbook now, and the CRM finally makes us money instead of noise."
40+
Years in automotive retail
30-60
minute diagnostic
No new
tech required
